Manager

The month of September has produced a positive month of results overall. We have seen an 11% increase in the website traffic which is great! The Google Ads campaign has produced some pleasing results, leading to 2 tracked conversions through the month. Now that our conversion tracking issue has been resolved will be able to see more extensive results in the coming month. We will continue to optimise the campaign in the coming month by maximising the budget and lowering down the cost per conversion.

AdWords Analysis

While we have continued to have issues tracking the full results on the Google Ads dashboard, it has been a positive month overall for the month of September. We managed to see 76 clicks, a 5.3% CTR with 2 total converisions through the month. Our plan for the month of October is to structure the campaign to maximise the monthly budget for conversions and to drive the cost per conversion lower.

Manager

The month of August has been very positive overall! We have seen a slight 6% increase in website traffic which has been great, and it’s extremely positive to see the average session duration improve to now be sitting just over the 2 minute mark. On the SEO front, we are continuing to maintain our achieved rankings while also moving more keywords into the top 3 positions on the first page of results which is great. The Google Ads campaign has produced some positive numbers overall, however we would like to see an increase in the total number of conversions over the coming month.

SEO Analysis

August has shown some positive progress for the SEO rankings. We can now see 20 terms appearing on the first page of Google’s results, with 13 of those terms appearing in the top 3 positions on the first page. The terms ‘bridges rutherford’, ‘bridges thornton’ and ‘cosmetic dentistry thornton’ have moved 4 and 2 positions higher on the first page of results which is fantastic! Over the coming month, we will continue with our off page strategy in order to see more movements into the valuable top 3 positions on the first page of Google’s results.

h2>AdWords Analysis

The Google Ads campaign has been succesful for the month of August. We have managed to produce an increase in Clicks (4.8%) and Impressions (78.2%) with a very positive 7.5% CTR and 6.4% Conversion rate. These numbers are fantastic! Our plan for the month of September is to see some improved results for the number of conversions. We will do this by structuring the campaign to drive an increase in CTR, Conversions and a lower Cost per Conversion by optimising the keywords and utilising a more aggressive approach in our text ads.