Manager

The month of July has been an outstanding month of numbers! We have seen a 15% increase in website traffic as well as an improvement in the average session duration which is a great indication that the content on the website is relevant to what users are searching for. The SEO results have continued to be pleasing with some steady movements over the last month. The Google Ads performance has also been great, with an increased number of conversions from the previous month. We will be continuing with our current strategies and continue making optimisations throughout August for both the SEO and Google Ads campaigns.

SEO Analysis

The SEO rankings for the month of July have shown some steady improvements. We have seen the terms ‘bridges rutherford’, ‘bridges maitland’ and ‘crowns thornton’ improve by 1-3 positions each. Over the coming month we will be utilising our off page strategy to ensure we can maintain the achieved rankings while also continuing to make steady movements towards the top 3 results on Google.

h2>AdWords Analysis

The Google Ads campaign has been successful for the month of July! We saw an increase in the number of Clicks (7.1%), CTR (9.7%) and Conversions (200%), our Conversion rate (180%) also increased while getting a lower Cost per Conversion (62%) which is fantastic. These is definitely a success for July and with that being said, the plan for August is to structure the campaign to get a doudble digit in our CTR by optimising the performing keywords and testing a different approach on text ads.

Manager

The month of June has been a success across the board! We have seen a very slight drop in the website traffic, however it is still positive to see that a large portion of the traffic is coming from organic search. As we continue to see improvements in the SEO rankings, we do expect the website traffic to also increase. In terms of the AdWords campaign, this is performing very well with 24 conversions throughout the month. While our tracking is still not working correctly, we will be working on a solution for this over the next month. Overall, it has been a very positive month for both the SEO rankings and the AdWords campaign.

SEO Analysis

June has been a very positive month for SEO! We can now see 21 terms appearing on the first page of Google, with 11 of those terms actually appearing in the top 3 results on that first page, which is great! Some terms in particular that have seen some positive movements include ‘bridges thornton’ and ‘veneers thornton’ which have moved 27 and 3 positions towards better rankings. Over the coming month, we will be continuing with our off page approach to ensure we continue seeing the results moving in this positive direction.

AdWords Analysis

June has been really great month for the Google Ads campaign. We saw a drastic change in our CTR which increased to 7.7%. We expect that this can be better for July as the campaign is still coping with the recent optimisations that we are working on. Unfortunately we weren’t able to fix the call tracking issue as of yet and that’s why your conversion is just showing 4 for this month, while there were actually 24 conversions in total, which is a fantastic number! If we can accurately track this conversion we should be looking at probably about 20% conversion rate which is a very positive number. The plan for July is to find a better way to track this conversions accurately. Overall, the campaign structure is working perfectly and we just need to make some adjustments on few keywords and Ads to increase the CTR.