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Safety Bay Dental – April 2022 Monthly Report

by | Apr 7, 2022 | Safety Bay Dental | 0 comments

Manager

April saw highs and lows for the campaign, although our SEO performance is very favourable. User traffic did not continue last month’s more positive trend, declining by 17.7%. Still, the overall trend was high, with a notable peak of 28 users on 04 April. 86% of user traffic came through organic (SEO) channels, and almost all of them were new to the site. Less favourably, average session duration dropped under a minute, but we’re hopeful of recovering that next month. On the other hand, the site’s average SEO rank saw a fantastic rise – moving to 9.6 overall, which is up 24.1%! We also saw an increase in our keywords in the top 3 spots, almost half of which hold the #1 position. April saw us complete optimisations on the ‘invisalign rockingham’ target keyword, which now ranks in 4th – up from its previous position of 9th. In May, we will revisit the 18th-ranked ‘dentist baldivis’ target keyword to optimise it and take advantage of its monthly search volume.

SEO Analysis

  • 9 keywords ranking in top 3 (first page) results
  • 14 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist safety bay’ ranking in 1st position (first page)
  • Keyword ‘invisalign safety bay’ ranking in 1st position (first page)
  • Keyword ‘dentist rockingham’ ranking in 5th position (first page)
  • Keyword ‘dentist warnbro’ ranking in 10th position (first page)
  • Keyword ‘dentist wellard’ ranking in 13th position (second page)
  • Keyword ‘dentist port kennedy’ ranking in 12th position (second page)
  • Keyword ‘dentist baldivis’ ranking in 16th position (second page).
  • In April, we completed our on-page optimisation with a focus on the keyword ‘invisalign rockingham’ which is ranking in 5th position (first page), up slightly from 9th position (first page) in the previous month.
  • Through the month of May, we will revisit our on-page optimisation strategy for the keyword ‘dentist baldivis’ as it has around 1,000 average monthly searches and to help boost its ranking closer to the first page of Google search results.