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The campaign saw mixed performances in August, but overall results were very positive. User visits slowed down over the month, with a 15.4% drop. The overall trend was fairly high, though, and did end on a favourable high note. An overwhelming majority of users also arrived through organic (SEO) channels, with 377 users and 369 of them new. SEO performance saw more pleasing results, with a 10.0% rise in the site’s average SEO rank. We also saw an increase in the number of keywords in the top 3 spots of search results, with four of them holding the #1 rank! There are a further 18 keywords in the top 4 to 10 spots, which means almost half our keywords rank on the first page of search results — very pleasing to see. August saw us expand our off-page optimisations to see improvements on the ‘dentist baldivis’ keyword, which now ranks 20th on Google. We will move to on-page optimisations for this keyword to bring it closer to the first page of search results.

SEO Analysis

  • 9 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist baldivis’ ranking in 23rd position (third page)
  • Keyword ‘dentist port kennedy’ ranking in 7th position (first page)
  • Keyword ‘dentist safety bay’ ranking in 1st position (first page)
  • Keyword ‘dentist waikiki’ ranking in 10th position (first page), up from 36th position (fourth page) in the previous month
  • Keyword ‘dentist warnbro’ ranking in 9th position (first page)
  • Keyword ‘dentist wellard’ ranking in 14th position (second page)
  • Keyword ‘dentist rockingham’ ranking in 6th position (first page)
  • Through the month of September, we will focus our on-page optimisation on the keyword ‘dentist baldivis’ to boost its ranking and bring it closer to the first page of search results.