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Safety Bay Dental – February 2021 Monthly Report

by | Mar 5, 2021 | Safety Bay Dental | 0 comments

Manager

February has seen a challenging month of results following last month’s more positive outcome. Website traffic has decreased slightly by 14.1%, although an overwhelming majority of users continue to arrive through organic (SEO) channels — 305 in total (297 new). While the overall trend still fluctuated, it was marginally more stable than January. The average session duration has also increased and is now over a minute, which means more people are spending more time on the website, a positive sign that users are finding relevant content. The website’s average SEO ranking, however, dropped by 17.9%, with a few keywords dropping out of the first page. We still have 13 keywords in the top 3 positions in search results, with 4 in the #1 spot, and an additional 11 in the top 4 to 10 positions. This March, we will use on-page optimisations to recover website traffic and keyword performance. In particular, we’d like to push the ‘dentist beeliar’ target keyword since it has a significant search volume each month.

SEO Analysis

  • 13 keywords ranking in top 3 (first page) results
  • 13 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist medina’ ranking in 8th position (first page)
  • Keyword ‘dentist hammond park’ ranking in 12th position (second page)
  • Keyword ‘dentist wellard’ ranking in 12th position (second page)
  • Keyword ‘dentist waikiki’ ranking in 7th position (first page)
  • Keyword ‘dentist dentist beeliar’ ranking in 15th position (second page)
  • Through the month of March, on-page optimisations will be used to push the keyword ‘dentist beeliar’ closer to the first page of search results as there are almost 400 searches for this keyword each month which could lead to a significant increase in website traffic