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Safety Bay Dental – February 2022 Monthly Report

by | Mar 7, 2022 | Safety Bay Dental | 0 comments

Manager

February again brings mixed results for the campaign in terms of both site traffic and SEO. User visits again saw a minimal drop, but the overall trend remains high and ended on a very optimistic note. A large majority of those users arrived through organic (SEO) channels. This, alongside a rise in the average session duration, shows that our content is relevant to user searches. The site’s average rank saw another small dip, but we’ve again sustained our keyword performance, with a significant number on the first page of search results. In February, we focused on-page optimisations for the high-competition ‘dentist rockingham’ target keyword, which now ranks 5th – very pleasing to see. This March, we will focus our strategies on the ‘dentist casuarina’ target keyword to take advantage of its high monthly search volume.

SEO Analysis

  • 10 keywords ranking in top 3 (first page) results
  • 11 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist safety bay’ ranking in 1st position (first page)
  • Keyword ‘invisalign safety bay’ ranking in 1st position (first page)
  • Keyword ‘dentist rockingham’ ranking in 5th position (first page)
  • Keyword ‘dentist warnbro’ ranking in 9th position (first page)
  • Keyword ‘dentist wellard’ ranking in 11th position (second page)
  • Keyword ‘dentist port kennedy’ ranking in 11th position (second page)
  • Keyword ‘dentist baldivis’ ranking in 14th position (second page), up from 20th position (second page) in the previous month.
  • In February, we completed on-page optimisation with a focus on the high-competition keyword ‘dentist rockingham’ which now ranks in 5th position (first page).
  • Through the month of March, we will focus our on-page optimisation on the keyword ‘dentist casuarina’ as it has an average of 720 monthly searches and has yet to attain a more solid ranking in Google search results.