Select Page

Safety Bay Dental – February 2023 Monthly Report

by | Mar 7, 2023 | Safety Bay Dental | 0 comments

Manager Analysis

During the month of February, the website witnessed a downward trend in traffic. More positively, more than half of the visitors arrived via organic search methods. It can be inferred that the website received a significant portion of its traffic from Google search, indicating that most of the users discovered the website through this platform. The fact that the majority of these visitors were new to the site is an encouraging sign, suggesting that the website is successfully attracting and engaging new audiences while creating a favourable impression with users. The campaign shows 2 keywords ranking in the top 3 positions with keyword ‘invisalign Safety Bay’ ranking in 1st position on the first page of Google Search. During February, the SEO campaign was centred on off-page optimisation tactics, which involved acquiring natural links to enhance the website’s relevance and social profile pages. However, towards the end of the month, there was a significant level of volatility and fluctuations in the Search Engine Results Page (SERP), leading to a decline in keyword rankings. Nonetheless, this decrease is anticipated to be temporary. Moving forward, in March, the focus of the SEO campaign will be on-page optimisation, with particular attention given to the highly competitive and frequently searched keyword “dentist Warnbro.” The primary objective is to restore its position on the first page of Google search results.

SEO Analysis

  • 2 keywords ranking in top 3 (first page) results
  • 5 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Safety Bay’ ranking in 6th position (first page)
  • Keyword ‘invisalign Safety Bay’ ranking in 1st position (first page)
  • Keyword ‘dentist Rockingham’ ranking in 20th position (second page)
  • Keyword ‘childrens dentist Safety Bay’ ranking in 8th position (first page)
  • In February, the SEO campaign focused on off-page optimisation strategies by building more natural links to benefit social profile pages and improve site relevance.
  • High SERP volatility and wild fluctuations have been observed towards the end of the month. The decline in keyword rankings is expected to be temporary.
  • Through the month of March, the SEO on-page optimisation will focus on the keyword ‘dentist Warnbro’ as it has a high level of competition and significant monthly searches. The goal is to bring it back up to the first page of Google search results.