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Safety Bay Dental – January 2021 Monthly Report

by | Feb 5, 2021 | Safety Bay Dental | 0 comments

Manager

This past January, the campaign has seen some positive results as the website traffic has continued to increase by 10.7% compared to December’s traffic. There has still been an increase in users arriving through organic (SEO) channels, with 363 in total (359 new). The trend has fluctuated heavily over the month, but has overall remained high, which is promising! SEO performance has been looking up as well, with the site’s average ranking rising by 14.3%. There are now 15 keywords within the top 3 spots in search results, with 5 holding the #1 spot. We also have an additional 14 keywords in the top 4 to 10 rankings in search results, which are all good positions to build on. Throughout February, we will be using off-page strategies to further boost user traffic and stabilise the performance of the ‘dentist hammond park’ keyword, so that it sustains its spot within the second page of results.

SEO Analysis

  • 12 keywords ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist medina’ ranking in 10th position (first page)
  • Keyword ‘dentist hammond park’ ranking in 11th position (second page)
  • Keyword ‘dentist wellard’ ranking in 11th position (second page)
  • Keyword ‘dentist waikiki’ ranking in 8th position (first page)
  • Off-page work will be completed in February to see a boost in the ranking for ‘dentist hammond park’ as there is significant search volume each month for the keyword. This keyword has been fluctuating from an unranked position back to the second page of results. This month we will encourage this keyword to hold it’s stable position in the rankings.