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Safety Bay Dental – July 2021 Monthly Report

by | Aug 6, 2021 | Safety Bay Dental | 0 comments

Manager

July continues the rise in site traffic, with a favourable 15.4% increase in user visits over the month. While the overall trend fluctuated, it remained generally high with several peaks, which is promising. In another pleasing sight, users arriving through organic (SEO) channels again made up a large majority of visitors. On the other hand, though, we did see a drop in the site’s average rank by 5.9%, as a few keywords dropped out of the top 3 positions – still remaining on the first page of results. There are a further 13 keywords in the top 4 to 10 spots, though, so a sizable number of our keywords rank on the first page of search results, which we can build on and push back to the top 3 results! June saw us focus our on-page optimisations on the ‘dentist beeliar’ target keyword, which now ranks 31st. We expect more movement from this keyword in the coming weeks. Meanwhile, in August, we will expand our off-page strategy to see a ranking improvement for ‘dentist baldivis’ as there are a significant number of searches for this term each month.

SEO Analysis

  • 10 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist baldivis’ ranking in 17th position (second page)
  • Keyword ‘dentist port kennedy’ ranking in 8th position (first page)
  • Keyword ‘dentist safety bay’ ranking in 1st position (first page)
  • Keyword ‘dentist waikiki’ ranking in 36th position (fourth page)
  • Keyword ‘dentist warnbro’ ranking in 9th position (first page)
  • Keyword ‘dentist wellard’ ranking in 14th position (second page)
  • Keyword ‘dentist rockingham’ ranking in 6th position (first page)
  • In July, we used on-page optimisation to focus on boosting the ranking for the keyword ‘dentist beeliar’ which is now ranking in 31st position (fourth page). We expect more movement for this keyword in the coming weeks as Google identifies the optimisations that were completed.
  • Through the month of August we will utilise an off-page strategy to push the keyword ‘dentist baldivis’ closer to the first page of search results.