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Safety Bay Dental – July 2022 Monthly Report

by | Aug 5, 2022 | Safety Bay Dental | 0 comments

Manager

In July, we saw mixed results in terms of website metrics and SEO performance. User traffic saw a welcome recovery by 3.7%, with a fairly high trend overall. Additionally, 80.4% of user visits came through organic search channels, and almost all site visitors were new! In terms of SEO performance, we did see a small dip in the site’s average rank, and some keywords slipped from the top 3 spots. More favourably, the ‘dentist Baldivis’ keyword is up 4 positions and now ranks 17th (second page of Google). In July, we focused on-page optimisations on the ‘dentist Port Kennedy’ keyword, and we expect its ranking will improve in the coming weeks. This August, we will shift to off-page strategies to boost the site’s ranking by improving the way Google and users perceive the site’s authority.

SEO Analysis

  • 9 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Safety Bay’ ranking in 1st position (first page)
  • Keyword ‘invisalign Safety Bay’ ranking in 1st position (first page)
  • Keyword ‘dentist Rockingham’ ranking in 4th position (first page)
  • Keyword ‘dentist Warnbro’ ranking in 8th position (first page)
  • Keyword ‘dentist Wellard’ ranking in 15th position (second page)
  • Keyword ‘invisalign Baldivis’ ranking in 7th position (first page)
  • Keyword ‘dentist Baldivis’ ranking in 17th position (second page), up from 21st position (third page) in the previous month
  • In July, we completed our on-page optimisation with a focus on the keyword ‘dentist Port Kennedy’ and we expect its ranking to improve in the coming weeks.
  • Through the month of August, our plan is to focus on off-page optimisation strategy. We aim to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.