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June brought some challenges in terms of website metrics but more favourable results for the SEO campaign. Site traffic saw a minor decline of 15.2%, but the overall trend was high and peaked at 25 users in a single day near the end of the month. Organic search users still make up a majority of website traffic, with 83.0% of overall users coming through SEO channels. More favourably, the site’s average SEO rank rose by 7.5%, although some keywords slipped from the top 10 spots. Some notable keywords include ‘dentist Safety Bay’ and ‘invisalign Safety Bay’, both of which rank in the #1 spot. We also saw the ‘dentist Secret Harbour’ keyword move up 4 spots into 20th following on-page optimisations in June. This month of July, we will revisit on-page strategies for the ‘dentist Port Kennedy’ keyword, which has a high monthly search volume. We aim to bring it closer to the top 10 spots in Google search results.

SEO Analysis

  • 10 keywords ranking in top 3 (first page) results
  • 11 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Safety Bay’ ranking in 1st position (first page)
  • Keyword ‘invisalign Safety Bay’ ranking in 1st position (first page)
  • Keyword ‘dentist Rockingham’ ranking in 4th position (first page)
  • Keyword ‘dentist Warnbro’ ranking in 8th position (first page)
  • Keyword ‘dentist Wellard’ ranking in 15th position (second page)
  • Keyword ‘dentist Port Kennedy’ ranking in 19th position (second page)
  • Keyword ‘dentist Baldivis’ ranking in 21st position (third page)
  • In June, we completed our on-page optimisation with a focus on the keyword ‘dentist Secret Harbour’ which is ranking in 20th position (second page), up slightly from 24th position (third page) in the previous month.
  • Through the month of July, we will revisit our on-page optimisation strategy for the keyword ‘dentist Port Kennedy’ as it has significant average monthly searches and has slipped in ranking lately. Our goal is to help boost its position closer to the first page of Google search results.