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Safety Bay Dental – May 2022 Monthly Report

by | May 7, 2022 | Safety Bay Dental | 0 comments

Manager

In May, we saw very favourable metrics across the board for the campaign. User traffic bounced back from last month, now up 14.0%. Of the total site visitors on the website, 82% of them arrived through organic (SEO) channels – very pleasing to see. Average session duration is also up by 36.1%. In terms of SEO performance, we saw a 3.0% rise in the site’s average SEO rank, while we’ve managed to sustain our keyword performance. Just under half of our keywords in the top 3 spots hold the #1 position. In May, we focused optimisations on the ‘dentist baldivis’ target keyword, which we expect to improve in rank in the coming weeks. In June, we will revisit optimisations on the ‘dentist secret harbour’ keyword to take advantage of its monthly search volume. It has slipped from its previous ranking, so we aim to boost it nearer the top 10 spots.

SEO Analysis

  • 10 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist safety bay’ ranking in 1st position (first page)
  • Keyword ‘invisalign safety bay’ ranking in 1st position (first page)
  • Keyword ‘dentist rockingham’ ranking in 3rd position (first page)
  • Keyword ‘dentist warnbro’ ranking in 7th position (first page)
  • Keyword ‘dentist wellard’ ranking in 14th position (second page)
  • Keyword ‘dentist port kennedy’ ranking in 9th position (first page)
  • Keyword ‘dentist baldivis’ ranking in 20th position (second page)
  • In May, we completed our on-page optimisation with a focus on the keyword ‘dentist baldivis’ and we expect a boost in its ranking in the coming weeks.
  • Through the month of June, we will revisit our on-page optimisation strategy for the keyword ‘dentist secret harbour’ as it has significant average monthly searches and has slipped in ranking lately. Our goal is to help boost its position closer to the first page of Google search results.