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Safety Bay Dental – November 2021 Monthly Report

by | Dec 7, 2021 | Safety Bay Dental | 0 comments

Manager

November again brought mixed results for the campaign, but still with several positives! User visits saw a minor decline of 8.8%, but the overall trend ended on a pleasing upward note. Majority of our users continue to arrive through organic (SEO) channels, and almost all of them are new. Alongside average session duration increasing, this shows our content continues to be relevant to user searches. The site’s average SEO rank did also dip by 1.3%, but we now have more keywords in the top 3 spots of Google’s search results! Moreover, 6 of them hold the #1 rank, more than last month’s tally. November saw us complete optimisations for the ‘dentist secret harbour’ target keyword, which we expect to shift in rank in the coming weeks. For December, we will focus our strategies on the ‘dentist coogee’ target keyword to take advantage of its high monthly search volume.

SEO Analysis

  • 11 keywords ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist safety bay’ ranking in 1st position (first page)
  • Keyword ‘dentist port kennedy’ ranking in 7th position (first page)
  • Keyword ‘dentist baldivis’ ranking in 22nd position (third page)
  • Keyword ‘dentist waikiki’ ranking in 10th position (first page)
  • Keyword ‘dentist warnbro’ ranking in 9th position (first page)
  • Keyword ‘dentist wellard’ ranking in 9th position (first page), up from 13th position (second page) in the previous month.
  • Keyword ‘dentist rockingham’ ranking in 4th position (first page), up from 6th position (first page) in the previous month.
  • In November, we completed on-page optimisation with a focus on the keyword ‘dentist secret harbour’ and we expect improvement in its ranking in the coming weeks.
  • Through the month of December, we will focus our on-page optimisation on the keyword ‘dentist coogee’ in response to its significant number of average monthly searches and to bring it closer to the first page of search results.