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Safety Bay Dental – October 2021 Monthly Report

by | May 11, 2021 | Safety Bay Dental | 0 comments

Manager

October was a month of more highs than lows for the campaign. User visits continue to rise, although by a slower rate of 0.6%. Still, the overall trend was very high with several peaks. Average session duration also rose by 9.8%, which signals that our content is relevant to our users. A large majority of visitors arrived through organic (SEO) channels, and almost all of them were new – very pleasing to see! SEO ranking, meanwhile, saw another marginal dip of 1.3%. We also lost some keywords in the top 3 spots, but 4 out of our 8 keywords hold the #1 position. Additionally, we’ve retained a sizable number of keywords in the top 4 to 10 spots. In October we focused on-page optimisations on the ‘dentist baldivis’ target keyword, which we expect to shift in ranking in the coming weeks. November will see us shift our focus to the ‘dentist secret harbour’ target keyword due to its notable monthly search volume.

SEO Analysis

  • 8 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist safety bay’ ranking in 1st position (first page)
  • Keyword ‘dentist port kennedy’ ranking in 7th position (first page)
  • Keyword ‘dentist baldivis’ ranking in 21st position (second page)
  • Keyword ‘dentist waikiki’ ranking in 10th position (first page)
  • Keyword ‘dentist warnbro’ ranking in 7th position (first page)
  • Keyword ‘dentist wellard’ ranking in 13th position (second page)
  • Keyword ‘dentist rockingham’ ranking in 6th position (first page)
  • In October, we completed on-page optimisation with a focus on the keyword ‘dentist baldivis’ and we expect movement in its ranking in the coming weeks.
  • Through the month of November, we will focus our on-page optimisation on the keyword ‘dentist secret harbour’ as it has a significant number of average monthly searches and to bring it closer to the first page of search results.