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Safety Bay Dental – September 2021 Monthly Report

by | Oct 7, 2021 | Safety Bay Dental | 0 comments

Manager

September again saw mixed results from the campaign, but still with reasons for optimism. User visits saw a welcome recovery with an 11.9% increase, and the overall trend was very high. 430 out of 497 users arrived through organic (SEO) channels, with almost all of them new – very positive. We also saw a rise in the average session duration, which means our content is relevant to people’s searches. There was, however, some setback in the site’s SEO performance, as it saw an 8.9% dip in average rank. Still, a favourable number of our target keywords remain on the first page of Google results! September had us focusing on the ‘dentist Rockingham’ target keyword, which should see movement in the coming weeks. This October, meanwhile, will see us focus on the ‘dentist baldivis’ target keyword due to its high monthly search volume. We will use on-page optimisations to bring it closer to the first page of Google.

SEO Analysis

  • 9 keywords ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist safety bay’ ranking in 1st position (first page)
  • Keyword ‘dentist port kennedy’ ranking in 9th position (first page)
  • Keyword ‘dentist baldivis’ ranking in 21st position (third page)
  • Keyword ‘dentist waikiki’ ranking in 10th position (first page)
  • Keyword ‘dentist warnbro’ ranking in 7th position (first page)
  • Keyword ‘dentist wellard’ ranking in 13th position (second page)
  • Keyword ‘dentist rockingham’ ranking in 7th position (first page)
  • In September, we completed on-page optimisation with a focus on the keyword ‘dentist Rockingham’ and we expect movement in its ranking in the coming weeks.
  • Through the month of October, we will again focus our on-page optimisation on the keyword ‘dentist baldivis’ as it has a significant number of average monthly searches and to bring it closer to the first page of search results.