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Website performance was on the up in September, with a 1.3% increase in user traffic and an upward trend towards the end of the month. Average session duration is also up to almost a minute. 86.4% of total site traffic came from organic search users, which is pleasing to see. The overall trend did move downwards over the course of the month, but there was an upward note towards the end that’s optimistic. On the other hand, the site’s average SEO rank slipped a little, but the campaign has sustained its keywords in the top 10 spots. Notable performing keywords include ‘dentist Safety Bay’ and ‘invisalign Safety Bay’, which both rank in the #1 spot. In September, we completed on-page optimisations on the ‘dentist Coogee’ keyword, which moved from 20th to 14th! We’re hopeful it will continue improving in rank in the coming weeks. For October, we will focus on off-page strategies to improve site authority and relevance.

SEO Analysis

  • 11 keywords ranking in top 3 (first page) results
  • 14 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Safety Bay’ ranking in 1st position (first page)
  • Keyword ‘invisalign Safety Bay’ ranking in 1st position (first page)
  • Keyword ‘dentist Rockingham’ ranking in 5th position (first page)
  • Keyword ‘dentist Warnbro’ ranking in 7th position (first page)
  • Keyword ‘childrens dentist Waikiki’ ranking in 4th position (first page)
  • In September, on-page optimisation focused on the high competition keyword ‘dentist Coogee’ which is ranking in 14th position (second position), up slightly from 20th position (second page) in the previous month.
  • Through the month of October, the SEO campaign will focus on off-page optimisation strategies to help improve the site’s authority, relevance, and trustworthiness.