Manager
Website performance was on the up in September, with a 1.3% increase in user traffic and an upward trend towards the end of the month. Average session duration is also up to almost a minute. 86.4% of total site traffic came from organic search users, which is pleasing to see. The overall trend did move downwards over the course of the month, but there was an upward note towards the end that’s optimistic. On the other hand, the site’s average SEO rank slipped a little, but the campaign has sustained its keywords in the top 10 spots. Notable performing keywords include ‘dentist Safety Bay’ and ‘invisalign Safety Bay’, which both rank in the #1 spot. In September, we completed on-page optimisations on the ‘dentist Coogee’ keyword, which moved from 20th to 14th! We’re hopeful it will continue improving in rank in the coming weeks. For October, we will focus on off-page strategies to improve site authority and relevance.
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