Samantha Jones Hair Co – February 2021 Monthly Report
Manager
February has seen mixed results in terms of website and SEO performance. While the overall trend in website traffic has been high, there has been a minimal dip in user visits, down 17.0% from last month. Session duration has also decreased slightly, although the average time is still well over a minute. An overwhelming majority of users continue to arrive via organic (SEO) channels, though, with 610 total and 586 new, which is optimistic! As a note, however, there was a period of four days this month where tracking showed just 0-1 visits per day, which could be due to website downtime or domain expiration. Meanwhile, the site’s average ranking has recovered since January, with an average SEO of 11.5. Unfortunately, though, some keywords have dropped from the top 3 spots — we now have just 11, with 3 holding the #1 spot. A further 35 keywords rank within the top 4 to 10 spots in search results, all of which we can build on. Throughout March, we will implement off-page strategies to recover user traffic and SEO performance. In particular, we want to boost the ranking of the ‘hair dresser Redcliffe’ target keyword to take advantage of its monthly search volume and potentially increase website traffic.
SEO Analysis
Samantha Jones Hair Co – January 2021 Monthly Report
Manager
Website traffic has held steady for the month of January, with just a marginal dip of 0.3% in user visits from last month (895 total) – although this is still above November’s user count of 810. A large majority of users continue to arrive via organic (SEO) searches, with 720 in total (678 new). Session duration on the site has also increased to 7.4%, while page loading time has sped up, all of which is good news in terms of website performance! On the other hand, the site’s average SEO ranking has dipped marginally by 2.3%. Keyword performance in the top 3 results is however unchanged, with 14 keywords total and 6 holding the #1 spot. There are a further 39 keywords in the top 4 to 10 spots, which bodes well. We will continue to use off-page strategies throughout February to see improvements in the rankings and in turn a rise in user visits, and in particular to boost the ranking for ‘hair dresser Redcliffe’ to take advantage of its significant search volume.