Please note, as in previous years, this months report (December 2020) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2021).

Manager

With the tracking codes back in place on the site, November has seen positive performances for the website. User traffic has increased 150.8%, with 810 total visitors over the month. 631 in total arrived from organic (SEO) channels, which is a good indicator of SEO performance. The overall trend of user traffic was also high, and while it dipped near the end of the month, the trend is mostly upwards. The site’s average rank has dipped, though, as did the number of keywords in the top 3 spots in search results. There are a further 41 keywords in the top 4 to 10 rankings, which means we have more keywords now on the first page of search results than last month. This December, we will use off-page strategies to hopefully sustain the rise in user visits, and see keywords such as ‘hair dresser Redcliffe’ move closer to the top 3 positions in Google searches.

SEO Analysis