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Sanctuary Solar – July 2021 Monthly Report

Aug 6, 2021

Manager

The Google Ads results produced for the month of July presents an opportunity of boosting conversions in the coming months. Although we were able to find search terms that are highly relevant to the solar service on offer, the campaign traffic has unfortunately not reached our goals in terms of leads and conversions yet. The lower number of clicks from the campaign are due to the high CPC which will be addressed in our approach this month. Our strategy for the coming month of August is using the overall budget to target high converting days/times during the week. The ads will only run on days with more potential for achieving conversions to ensure we can lengthen our daily budget and see tracked conversions begin to roll in.

Google Ads Analysis

44 Clicks

  • 1.6% CTR
  • 2.8K Impressions
  • July has produced a steady month of results for the Google Ads campaign as we have seen an increase in traffic from highly relevant search terms in the campaign.
  • However, we have noted that those clicks and increase in website visits are yet to turn into conversions or leads.
  • For this reason, our plan for the month of August is to adjust the ad schedule to ensure we are running our ads during the highest converting times or high traffic times during the week. This will ensure the ad spend is used more effectively in reaching traffic that has a higher intent to convert.

    • Sanctuary Solar – June 2021 Monthly Report

    Jul 7, 2021

    Manager

    There have been some variations in the results produced for the Facebook ads campaign this month of June. The amount of traffic all in all has been fantastic, with 355 clicks and 36.1K impressions for the month. However, we have noted the lack of conversions achieved from these engagements. We will be addressing this concern by changing our approach to Google Ads this week and for the coming month to see a fast change in the results generated.

    Facebook Ads Analysis

    355 Clicks

  • 326 Post Engagements
  • 36.1k Impressions
  • June has been a steady month for the Facebook Ads campaign in terms of engagement, but less satisfying when it comes to generating leads.
  • We have noted the need for a change in strategy, and are excited to be preparing the Google Ads campaign to go live in place of the Facebook this week. We are confident that this approach will lead to a significant change in results, particularly when generating conversions and leads.