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Scope Glass – August 2020 Monthly Report

Sep 7, 2020

Manager

The results produced for the month of August show the success of the campaign as we reverted back to our Text Ad campaign strategy. We have seen massive improvements in the website traffic coming from cpc (Google Ads) and the number of conversions achieved. This includes a 45.9% increase in website traffic as well as 10 additional conversions from the previous month (19 total). Shifting the campaign strategies have produced fantastic results, in the coming month we aim to push through as we concentrate on boosting our CTR and conversions further. We will also be working on tracking our conversions on the marketing dashboard in September.

Google Ads Analysis

  • 19 Conversions
  • 74 Clicks
  • 12.7% CTR
  • 25.6% Conversion rate
  • August has been a successful month for the Google Ads campaign. The campaign has bounced back from the previous month and saw a drastic increase in the number of conversions and overall traffic.
  • The change from call only ads to text ads has proved to be a pleasing move for the campaign.
  • Our plan for the month of September is to focus on the structure the campaign to achieve a better CTR and a higher number of high intent conversions. We are still facing some challenges in tracking conversions and are currently tracking these manually. We will be working to resolve this in the coming month.