Manager
The month of July has produced some ups and downs from the Google Ads campaign. The overall website traffic has seen a drop by 17.2%, however this is most likely attributed to the change in campaign strategy to call-only. Since seeing the data through July, we have reverted our strategy back to the text ad campaign which we’re confident will see a bounce back in the overall website traffic in the coming month. The call-only campaign has been successful in generating 9 conversions, however now using the text ad campaign again, we are confident that we will be able to achieve a higher number of conversions through August. We will continue to optimise the campaign through the coming month to ensure calls are coming only from within the service radius.
Google Ads Analysis
9 Conversions
22 Clicks
7.6% CTR
40.9% Conversion rate
July has seen an interesting month of results from the Google Ads call only campaign. We have seen a drastic increase in the conversion rate which is very pleasing to see and a very noticeable decrease in cost per conversions. However, since changing the strategy to the call-only campaign, we have seen a drop in the total number of conversions and the CTR compared to what was achieved in the previous month. Since the start of August, we have now reverted our strategy back to the previous Text Ad campaign with some further changes and optimisations. Our plan for the month of August is to achieve a higher number of legitimate conversions and structure the campaign to achieve a better CTR. We are still facing some challenges in tracking conversions and are currently tracking these manually. We will be working to resolve this in the coming month.
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