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Scope Glass – June 2020 Monthly Report

by | Jul 7, 2020 | Scope Glass | 0 comments

Manager

The month of June has seen some fantastic numbers from the Google Ads campaign. We have been able to achieve 17 conversions through the month with a fair cost per conversion. Typically when sending a new Google Ads campaign live, we start to see these results after about 3-4 weeks, however it has been very impressive to see this high standard of results straight out of the gate. We will be continuing to optimise this campaign through July to further drive down the cost per conversion and also increase the Click Through Rate (CTR). This could also lead us to achieve a higher number of conversions in the coming month!

Google Ads Analysis

  • June has produced a very positive month of results for the Google Ads campaign. The campaign has generated 58 Clicks, 574 Impressions, 1 10.10% CTR, 17 conversions with a 29.31% conversion rate and $36.17 average cost per conversion.
  • The main highlight from the month is the high number of conversions the campaign achieved in just more than 1 month.
  • Our plan for the month of July is to structure the campaign to achieve a higher CTR as we are seeing good opportunities from the number of impressions.