Select Page

Shepherd & Co – January 2024 Monthly Report

Feb 7, 2024

SEO Analysis

  • 2 keywords ranking in top 3 (first page) results
  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘buyers agent Hobart’ ranking in 2nd position (first page)
  • Keyword ‘buyers advocate Hobart’ ranking in 2nd position (first page)
  • Keyword ‘buyers advocate Tasmania’ ranking in 4th position (first page)
  • Keyword ‘buyers agent Tasmania’ ranking in 4th position (first page)
  • Keyword ‘buyers advocate Launceston’ ranking in 17th position (second page)
  • Through January, the SEO campaign prioritised the creation of new content for keyword ‘buyers agent’ to gain more relevance and authority for this service keyword in the target locations.
  • In February, the SEO campaign will focus on off-page optimisation by creating social signals which can show users and search engines that the site’s content is actively being engaged with and performing well. The goal is to improve online visibility and potentially enhancing Google rankings.

    • Google Ads Analysis

  • 2 Conversions
  • 327 Clicks
  • 3.63% CTR
  • $2.17 Avg. CPC
  • January has been a win for our campaigns as we were finally able to achieve 2 conversions to the website compared to 0 conversions in the previous months. Traffic has also increased with 327 Clicks compared to December’s 182 Clicks. Looking into the other metrics, our CTR is also high at 3.63% which was achieved by ensuring our ad copies are relevant to the targeted users.
  • As part of our regular optimisation strategy, we will be identifying the ad groups, or keywords that have contributed to our increase in traffic & has resulted in conversions and allocate more budget/increase bidding to capitalise on these high-performing elements.
  • One of the opportunities we can do is to revisit the launch of our Performance Max campaign as your historical data shows that this campaign type have contributed to some conversion results to the website.

    • Shepherd & Co – December 2023 Monthly Report

    Jan 16, 2024

    SEO Analysis

    • 2 keywords ranking in top 3 (first page) results
    • 2 keywords ranking in top 4-10 (first page) results
    • Keyword ‘buyers agent Hobart’ ranking in 2nd position (first page)
    • Keyword ‘buyers advocate Hobart’ ranking in 2nd position (first page)
    • Keyword ‘buyers advocate Tasmania’ ranking in 4th position (first page)
    • Keyword ‘buyers agent Tasmania’ ranking in 4th position (first page)
    • Keyword ‘buyers advocate Launceston’ ranking in 15th position (second page)
    • Through December, the SEO campaign focused on off-page optimisation using local citations strategy to improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.
    • Additionally, the campaign focused on the creation and distribution of press releases about the name change from Hobart Buyers Agent to help increase new brand visibility and recognition, ramp up domain authority, and drive website traffic.
    • In January, the SEO campaign will prioritise the creation of new content and SEO location pages for ‘buyers agent’ to gain more relevance and authority for this service keyword in the target locations.

    Google Ads Analysis

    • 0 Conversions
    • 177 Clicks
    • 2.55% CTR
    • $2.84 Avg. CPC
    • In December, we were finally able to achieve brand visibility and traffic to the website compared to the previous months. Although we did not achieve any conversions yet, we were finally able to kick off everything at a better start by uploading our restructured campaigns, ad copies, and finalising Google’s advertiser verification.
    • Main focus in the coming weeks is to continue monitoring the newly restructured campaigns by continuing negative keywords optimisation, bidding strategy testing and audience targeting optimisation. Additionally, we will closely monitor the ads for any disapprovals due to website 404’s.