SEO Analysis
- 2 keywords ranking in top 3 (first page) results
- 2 keywords ranking in top 4-10 (first page) results
- Keyword ‘buyers agent Hobart’ ranking in 2nd position (first page)
- Keyword ‘buyers advocate Hobart’ ranking in 2nd position (first page)
- Keyword ‘buyers advocate Tasmania’ ranking in 4th position (first page)
- Keyword ‘buyers agent Tasmania’ ranking in 4th position (first page)
- Keyword ‘buyers advocate Launceston’ ranking in 15th position (second page)
- Through December, the SEO campaign focused on off-page optimisation using local citations strategy to improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.
- Additionally, the campaign focused on the creation and distribution of press releases about the name change from Hobart Buyers Agent to help increase new brand visibility and recognition, ramp up domain authority, and drive website traffic.
- In January, the SEO campaign will prioritise the creation of new content and SEO location pages for ‘buyers agent’ to gain more relevance and authority for this service keyword in the target locations.
Google Ads Analysis
- 0 Conversions
- 177 Clicks
- 2.55% CTR
- $2.84 Avg. CPC
- In December, we were finally able to achieve brand visibility and traffic to the website compared to the previous months. Although we did not achieve any conversions yet, we were finally able to kick off everything at a better start by uploading our restructured campaigns, ad copies, and finalising Google’s advertiser verification.
- Main focus in the coming weeks is to continue monitoring the newly restructured campaigns by continuing negative keywords optimisation, bidding strategy testing and audience targeting optimisation. Additionally, we will closely monitor the ads for any disapprovals due to website 404’s.
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