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The SEO campaign has been performing wonderfully well with positive results in keyword rankings for the month of February. With that said, website performance is an area for improvement for the coming months as there has been a 15.2% decrease in overall site traffic. We can attribute this to the drop in the number of users brought in by the organic (SEO) channel. Organic traffic has gone down from 1,241 users to 1,011 users this month. Nevertheless, it’s still a win to see that organic traffic makes up the majority of overall site visits. For keyword rankings, we are excited to see impressive progress across the board, and we do expect that with these ranking improvements achieved towards the end of February, we will see the website traffic bounce back up through March! The site’s average SEO ranking has gone up as more keywords are secured in the top 3 positions of Google. The keywords ranking in the top 4 to 10 positions are held steady for the month. Lastly, it has been a massive win to find all but one of the below listed focus keywords in the top 3 positions of Google search results. We aim to boost the keyword ‘dentist chermside’ into the first page of Google for the month of March using on-page optimisations.

SEO Analysis

  • 52 keywords ranking in top 3 (first page) results
  • 20 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist aspley’ ranking in 3rd position (first page)
  • Keyword ‘laser dentist brisbane’ ranking in 3rd position (first page)
  • Keyword ‘orthodontics chermside’ ranking in 3rd position (first page)
  • Keyword ‘dentist chermside’ ranking in 18th position (second page)
  • Through the month of March, on-page optimisations will be completed in order to boost the ranking for ‘dentist chermside’ closer to the first page of search results as there is significant search volume for this keyword each month