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Smile Central – December 2020 Monthly Report

Jan 8, 2021

Please note, as in previous years, this months report (December 2020) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2021).

Smile Central – November 2020 Monthly Report

Dec 7, 2020

Manager

For November, website performance has been fairly stable, with a marginal increase of 1.0% in user traffic. The number of users arriving from both organic (SEO) and CPC (cost-per-click) channels has also remained steady, which is something to build on in the coming months. SEO performance, however, has dropped slightly, with an 8.2% decrease in the average site ranking. We’ve sustained the number of keywords in the top 3 spots (54 total), with a good proportion holding the #1 spot in search results. There are a further 17 keywords in the top 4 to 10 spots, which means the majority of our keywords are on the first page of search results. In terms of Google Ads, however, there was a marginal decline in clicks, but an increase in CTR (click through rate). We’ve also tracked the phone calls through November with 2 calls successfully tracked. We’ve now implemented a new fix for conversion tracking, so that conversions will be more accurately tracked through the coming months. For December, we will maintain the current keywords, then use several bidding strategies to increase clicks and conversion rate.

SEO Analysis

  • 54 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist aspley’ ranking in 4th position (first page)
  • Keyword ‘laser dentist brisbane’ ranking in 3rd position (second page)
  • Keyword ‘orthodontics chermside’ ranking in 4th position (first page)
  • The off-page strategy and on-page optimisations will be used in December to see the ranking for the keyword ‘orthodontics chermside’ moves closer to the top 1 position of Google’s results

    • Google Ads Analysis

  • 31 Clicks
  • 5.05% CTR
  • 2 tracked calls
  • November has been successful for the Google Ads campaign as we were able to increase the CTR and track the phone calls achieved through the month as seen in the call log report provided.
  • However, we have noted that overall traffic is lower compared to last month due to the increase of Cost per Click despite the optimisations completed.
  • With that said, our plan for December is to maintain the current keywords but use several bidding strategies to see these have a higher chance of conversions. With the implementation of a new fix for conversion tracking, we are confident all conversions will be tracked accurately in the dashboard moving forward.