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Smile Central – July 2020 Monthly Report

Aug 7, 2020

Manager

For the month of July, we are pleased to see promising results immediately upon resuming the SEO campaign and completing some initial on-page optimisations. Our current website traffic is at 1,441 users and it is positive to note that a large percentage of these users were brought in by our organic (SEO) channel. This channel has immensely improved in terms of SEO performance since February’s 609 users to this month’s 1,228 site visitors. We are also thrilled to see 58 of our keywords ranking in the top 3 positions and 15 keywords in the top 4 to 10 positions, all on the first page of Google search results. Our targeted keywords for our current SEO campaign have performed very well, in particular with the keyword ‘laser dentist brisbane’ rankings in the 3rd position. For the month of August, we plan to reassert our rankings and see further progress on the targeted Brisbane, Chermside and Aspley keywords as we utilise on-page optimisations.

SEO Analysis

  • 58 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist aspley’ ranking in 2nd position (first page)
  • Keyword ‘laser dentist brisbane’ ranking in 3rd position (second page)
  • Keyword ‘orthodontics chermside’ ranking in 2nd position (first page)
  • The off-page strategy and on-page optimisations will be completed in the coming month to see improvements for the ‘laser dentist’ keywords

    • Smile Central – February Monthly Report

    Mar 6, 2020

    Manager

    The month of February produced some positive SEO numbers. We have seen a 9% increase in the overall website traffic, with a portion of this increase coming from the organic (SEO) website visits. From 590 organic website visits in January to 609 in February, this is a very pleasing result! While the average session duration has seen a slight drop, we do expect this number to bounce around month on month, so this is not a concern at this point. The average page load speed has also seen a drop, so we will be working to improve the overall site speed in the coming month. The SEO rankings themselves have continued to see fluctuations, moving up and down throughout the month. We have been able to increase the total number of top 3 rankings to 45 this month, however the keyword ‘dentist aspley’ is still sitting just outside of these top 3 results. Over the coming month, this keyword will be our main focus to ensure we can achieve our top 1-3 position back.

    SEO Analysis

  • 45 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist aspley’ ranking in 5th position (first page)
  • Keyword ‘dentist chermside’ ranking in 15th position (second page)
  • Keyword ‘orthodontics chermside’ ranking in 3rd position (first page)
  • Keyword ‘dentist albany creek’ ranking in 9th position (first page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://harcourthealth.com/tips-for-oral-health-improvement/
  • On-page optimisations will be completed in the coming month to see improvements for the keyword ‘dentist aspley’