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Southern Excavations – April 2022 Monthly Report

by | Apr 7, 2022 | Southern Excavations | 0 comments

Manager

The site experienced some setbacks in April, both in terms of user traffic and SEO performance. We had a small decline in user visits, down 7.8%, but there was a notable peak on 21 April. On the day, the site had 11 user visits in total, with all of them new! The site’s average SEO rank also dipped a little, by 3.5%, but it still remains high at 8.9 overall. We’ve sustained our keyword performance, with all but 6 keywords on the first page of Google search results! In April, we focused our optimisations on the ‘retaining walls lismore’ target keyword, which presently ranks 18th. We expect it to improve in rank in the coming weeks. Then in May, we will switch focus to the ‘excavation eltham’ target keyword which now ranks 10th. Our aim is to move its rank closer to the top 3 spots on Google.

SEO Analysis

  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 8th position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 4th position (first page)
  • Keyword ‘retaining walls byron bay’ ranking in 15th position (second page)
  • In April, we completed on-page optimisation focusing on keyword ‘retaining walls lismore’ and we expect improvement in its ranking in the coming weeks.
  • Through the month of May, we plan to focus our on-page optimisation on the keyword ‘excavation eltham’ to boost its ranking from second to the first page of Google search results.