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August saw a slowdown in the campaign’s performance, but with some positives to note. There was again a dip in site traffic, this time by 11.7%. A majority of those users did arrive through organic (SEO) channels, however, and the overall trend saw several peaks. SEO performance also dipped somewhat, with a 4.4% downward shift in the site’s average rank. However, the majority of our keywords still remain within the top 10 spots. More favourably, our August optimisations saw the ‘retaining walls lismore’ keyword move up from 20th to 17th position, and we hope to see more upward movement in the coming weeks. We will continue our on-page optimisations for this target keyword to push it closer to the top 10 spots of Google.
SEO Analysis
13 keywords ranking in top 3 (first page) results
11 keywords ranking in top 4-10 (first page) results
Keyword ‘excavation byron bay’ ranking in 1st position (first page)
Keyword ‘bobcat hire lismore’ ranking in 6th position (first page)
Keyword ‘bobcat hire byron bay’ ranking in 2nd position (first page)
Keyword ‘retaining walls Eltham’ ranking in 17th position (second page)
In August, we completed on-page optimisation focusing on keyword ‘retaining walls lismore’ which is ranking in 20th position (second page). We expect more ranking movements for this keyword in the coming weeks.
Through the month of September, we will continue to focus on the on-page optimisation for the keyword ‘retaining walls lismore’ and push it closer to the first page of Google’s results.
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