Select Page

Southern Excavations – August 2022 Monthly Report

by | Sep 7, 2022 | Southern Excavations | 0 comments

Manager

August was not without some challenges, but website metrics are decidedly favourable. User traffic continues to climb, up 6.8% from July. The trend peaked on 18 August, with a high of 9 users on the website – all new! Organic search users accounted for a larger percentage of total site visitors this month (68%), which is pleasing to see. The site’s average SEO rank slipped slightly, but is still higher than it was in July – 8.2 now, versus 9.4 the previous month. Keyword performance remains stable, but we’re working towards boosting keywords into the top 3 spots of Google search results. August saw us focus on off-page strategies in order to boost website authority and relevance. Now, in September, our on-page strategies will focus on the ‘excavator Eltham’ keyword to take advantage of its high monthly search volume.

SEO Analysis

  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Lismore’ ranking in 8th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 12th position (second page)
  • In August, the SEO campaign focused on off-page strategies to help boost page authority and relevance.
  • Through the month of September, the on-page optimisation strategy will zero in on the keyword ‘excavator Eltham’ as it has a significant monthly search volume and to help boost its ranking into the first page of Google search results.