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Southern Excavations – June 2022 Monthly Report

by | Jul 7, 2022 | Southern Excavations | 0 comments

Manager

We saw mixed results for website metrics and SEO performance in June. User traffic did not continue last month’s positive trend, instead dropping by 35.1%. We did see several peaks in the overall trend, however, with the highest single-day count for site visitors on 22 June – 6 users in total (4 new). More favourably, the site’s average SEO rank remains fairly high at 9.7, and we’ve sustained our keyword performance. 22 of our keywords remain on the first page of Google search results, which is pleasing to see. Following our June optimisations, the ‘retaining walls Eltham’ keyword now ranks 19th, up from its previous position of 33rd! In July, we will focus our strategies on the ‘earthmoving Lismore’ keyword since it has a high monthly search volume. We aim to recover its rank and bring it back to the top 10 spots.

SEO Analysis

  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation Byron Bay’ ranking in 6th position (first page)
  • Keyword ‘bobcat hire Lismore’ ranking in 10th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 5th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 13th position (second page)
  • In June, we completed on-page optimisation focusing on keyword ‘retaining walls Eltham’ which is now ranking in 19th position (second page), up from 33rd position (fourth page) in the previous month.
  • Through the month of July, we plan to focus our on-page optimisation on the high-competition keyword ‘earthmoving Lismore’ as it has significant average monthly searches and has slipped in ranking lately. Our goal is to bring its ranking back into the first page of Google search results.