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Southern Excavations – March 2023 Monthly Report

by | Apr 11, 2023 | Southern Excavations | 0 comments

Manager Analysis

March was a more positive month as user traffic to the site increased by 8.5%. It was also encouraging to note that over half of the users came through organic search channels, and nearly all of them were new visitors. The campaign shows 20 keywords ranking in the top 4-10 positions with keywords ‘retaining walls Brunswick Heads’ ranking in 2nd position on the first page of Google Search. During March, the main focus of on-page optimisation was on the keyword ‘retaining walls Byron Bay’, and its ranking is expected to improve in the near future.
In April, the emphasis of the SEO campaign will shift to off-page optimisation strategies aimed at building more natural links and enhancing the site’s mentions and authority.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 20 keywords ranking in top 4-10 (first page) results
  • Keyword ‘retaining walls Brunswick Heads’ ranking in 2nd position (first page)
  • Keyword ‘excavation Byron Bay’ ranking in 8th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘earthmoving Lennox Head’ ranking in 9th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 12th position (second page)
  • In March, on-page optimisation focused on the keyword ‘retaining walls Byron Bay’. Its ranking can be expected to improve in the coming weeks.
  • Through April, the SEO campaign will focus on off-page optimisation strategies to build more natural links and improve site mentions and authority.