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Southern Excavations – November 2021 Monthly Report

by | Dec 7, 2021 | Southern Excavations | 0 comments

Manager

November saw some setbacks to the campaign, although there were reasons for optimism. User traffic again dipped, but this time by a lower margin of just 3.3%. Average sessions, on the other hand, increased by 18.7%, and a significant majority of our users arrived through organic (SEO) channels – meaning our content is relevant to user searches. The site’s average SEO rank also dropped marginally by 4.0%, but a majority of our keywords remain on the first page of Google’s search results. Furthermore, we still have 12 keywords in the top 3 spots, with 4 holding the #1 rank. In December, we will focus our strategies on the ‘retaining walls brunswick heads’ target keyword to shift it closer to the #1 rank on Google.

SEO Analysis

  • 12 keywords ranking in top 3 (first page) results
  • 11 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 1st position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 3rd position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 2nd position (first page)
  • Keyword ‘retaining walls Eltham’ ranking in 20th position (second page), up from 30th position (third page) in the previous month.
  • In November, we completed on-page optimisation focusing on keyword ‘excavator lismore’ and we expect improvement in its ranking in the coming weeks.
  • Through the month of December, we will focus on the on-page optimisation for the keyword ‘retaining walls brunswick heads’ to help bring it closer to the #1 position in Google search results.