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Southern Excavations – November 2022 Monthly Report

by | Dec 7, 2022 | Southern Excavations | 0 comments

Manager

November continues the positive trend from last month with small but welcome wins. Website traffic saw a 1.6% rise – a smaller increase, but a pleasing one all the same. Organic search users accounted for 66% of total website traffic, a similar percentage to October. Moreover, they spent over 2 minutes on the website, so the content is relevant to their searches. The campaign saw another boost to the site’s average SEO rank alongside steady keyword performance, although the keywords didn’t manage to grab a spot in the top 3 positions of Google search results. In November, we focused on on-page optimisations for the keyword ‘earthmoving Lismore’ which should ideally improve in ranking in the coming weeks. This December, we will switch to off-page strategies to build more links through creating and distributing press releases.

SEO Analysis

  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘earthmoving Lennox Head’ ranking in 6th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 14th position (second page)
  • In November, on-page optimisation focused on the keyword ‘earthmoving Lismore’. The effect in its ranking can be expected to materialise in the coming weeks.
  • Through the month of December, the SEO campaign will focus on off-page optimisation with the goal of building more links via the creation and distribution of press releases to improve the site’s Google presence.