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Southern Excavations – November 2023 Monthly Report

by | Dec 7, 2023 | Southern Excavations

Manager Analysis

In November, the SEO campaign exhibited notable success, with 7 keywords securing positions in the top 3 results, and an additional 18 keywords ranking impressively in the top 4-10 results on the first page of search engines. Particularly noteworthy were the achievements in local searches, with keywords like ‘bobcat hire Brunswick Heads,’ ‘bobcat hire Byron Bay,’ ‘retaining walls Bangalow,’ ‘retaining walls Brunswick Heads,’ and ‘retaining walls Lennox Head’ all claiming the coveted 1st position on the first page.

Moreover, ‘bobcat hire Byron Bay’ and ‘retaining walls Lennox Head’ secured 1st positions, while ‘bobcat hire Lennox Head,’ ‘excavation Bangalow,’ and ‘excavation Lennox Head’ claimed respectable 4th positions. ‘Excavation Byron Bay’ secured a commendable 5th position.

The SEO strategy for November primarily focused on off-page optimisation, utilising Google entity stacking to enhance authority across various Google platforms and services. This approach successfully built a network of high-quality backlinks, positively impacting search rankings, and improving website visibility and credibility. Looking ahead to December, the campaign will prioritise the addition of fresh content and location-specific SEO pages for ‘excavation,’ aiming to further solidify relevance and authority in target locations.

SEO Analysis

  • 7 keyword ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘bobcat hire Brunswick Heads’ ranking in 1st position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 1st position (first page)
  • Keyword ‘retaining walls Bangalow’ ranking in 1st position (first page)
  • Keyword ‘retaining walls Brunswick Heads’ ranking in 1st position (first page)
  • Keyword ‘retaining walls Lennox Head’ ranking in 1st position (first page)
  • Keyword ‘bobcat hire Lennox Head’ ranking in 4th position (first page)
  • Keyword ‘excavation Bangalow’ ranking in 4th position (first page)
  • Keyword ‘excavation Lennox Head’ ranking in 4th position (first page)
  • Keyword ‘excavation Byron Bay’ ranking in 5th position (first page)
  • In November, the SEO campaign focused on off-page optimisation through Google entity stacking to leverage the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.
  • Through December, the SEO campaign will prioritise adding fresh content and SEO location pages for ‘excavation’ to gain more relevance and authority for these service keyword in the target locations.