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Southern Excavations – October 2021 Monthly Report

by | Nov 5, 2021 | Southern Excavations | 0 comments

Manager

October again saw mixed results for the campaign, but with several positives. The month did not continue September’s site traffic increase, instead dipping by 17.8%. We did see several high points, however, and the month ended on an upward note. Over half of users arrived through organic (SEO) channels, and again, all of them were new – a very favourable sight. The site’s average rank again dropped, although this time by a much smaller 1.5%. But the number of keywords in the top 3 spots increased – we have 11, with 4 of them holding the #1 spot. Almost all our keywords still remain on the first page of Google’s search results as well. October saw us focus our on-page optimisations on the ‘excavation eltham’ target keyword, which now ranks in 8th on Google’s first page. This coming month, we will focus on the ‘excavator lismore’ target keyword to push it towards the #1 spot.

SEO Analysis

  • 10 keywords ranking in top 3 (first page) results
  • 14 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 1st position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 2nd position (first page)
  • Keyword ‘retaining walls Eltham’ ranking in 30th position (third page)
  • In October, we completed on-page optimisation focusing on keyword ‘excavation eltham’ which is ranking in 8th position (first page).
  • Through the month of November, we will focus on the on-page optimisation for the keyword ‘excavator lismore’ to help push it closer to the #1 position in Google’s results.