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Southern Excavations – October 2022 Monthly Report

by | Nov 7, 2022 | Southern Excavations | 0 comments

Manager

October produced much more positive results across the board! Website traffic bounced back, up 21.2% with a peak of 7 users on 14 October. Organic search users accounted for 65% of total site visitors – a smaller percentage than in September, but still a majority of site traffic overall. The campaign saw a rise in its average SEO rank alongside more keywords in the top 10 spots of Google search results. In October, we focused on off-page strategies to gain quality links for the site and improve relevance on Google. This November, we will shift to on-page optimisations focusing on the ‘earthmoving Lismore’ keyword which currently ranks 10th. The aim is to take advantage of its monthly search volume and move it closer to the top 3 spots.

SEO Analysis

  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘earthmoving Lennox Head’ ranking in 6th position (first page)
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 11th position (second page)
  • In October, the SEO campaign focused on off-page optimisation strategies to gain more quality links for the site and improve its ranking and relevance.
  • Through the month of November, the SEO on-page optimisation will focus on the keyword ‘earthmoving Lismore’ as it gets a significant monthly search volume. The goal is to bring it closer to the #1 position in Google search results.