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Southern Excavations – July 2022 Monthly Report

Aug 5, 2022

Manager

July was a month of ups and downs for the website and the SEO campaign. User traffic saw a welcome recovery, up 18.0% from June, with organic search users accounting for 61.0% of total site visitors. The overall trend was inconsistent, but peaked at 5 users on the website at several times. In terms of SEO performance, the site’s average SEO rank is still stable, sitting at 9.4 overall. We’ve maintained our keyword performance as well, although ideally we’d like to see keywords move into the top 3 positions of Google search results. In July, we completed on-page optimisations on the ‘earthmoving Lismore’ keyword, which currently ranks 12th. We expect its ranking to improve in the coming weeks. For August, we will switch to off-page strategies to boost the site’s average SEO ranking by improving the way Google and users perceive the website’s authority.

SEO Analysis

  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Lismore’ ranking in 9th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 13th position (second page)
  • In July, we completed on-page optimisation focusing on keyword ‘earthmoving Lismore’ and we expect its ranking to improve in the coming weeks.
  • Through the month of August, our plan is to focus on off-page optimisation strategy. We aim to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.

    • Southern Excavations – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    We saw mixed results for website metrics and SEO performance in June. User traffic did not continue last month’s positive trend, instead dropping by 35.1%. We did see several peaks in the overall trend, however, with the highest single-day count for site visitors on 22 June – 6 users in total (4 new). More favourably, the site’s average SEO rank remains fairly high at 9.7, and we’ve sustained our keyword performance. 22 of our keywords remain on the first page of Google search results, which is pleasing to see. Following our June optimisations, the ‘retaining walls Eltham’ keyword now ranks 19th, up from its previous position of 33rd! In July, we will focus our strategies on the ‘earthmoving Lismore’ keyword since it has a high monthly search volume. We aim to recover its rank and bring it back to the top 10 spots.

    SEO Analysis

  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation Byron Bay’ ranking in 6th position (first page)
  • Keyword ‘bobcat hire Lismore’ ranking in 10th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 5th position (first page)
  • Keyword ‘retaining walls Byron Bay’ ranking in 13th position (second page)
  • In June, we completed on-page optimisation focusing on keyword ‘retaining walls Eltham’ which is now ranking in 19th position (second page), up from 33rd position (fourth page) in the previous month.
  • Through the month of July, we plan to focus our on-page optimisation on the high-competition keyword ‘earthmoving Lismore’ as it has significant average monthly searches and has slipped in ranking lately. Our goal is to bring its ranking back into the first page of Google search results.