Manager

We saw many favourable statistics across the board in February, which is pleasing to see. User traffic saw a welcome rise by 9.3%, with almost all users coming through organic (SEO) channels – and all of those users new! Average session duration also went up by 18.6%. In terms of SEO, we did see a small dip in the site’s average ranking (down 9.7%), but we’ve sustained our keywords in the top 10 spots of Google’s search results. In February, we focused on-page optimisations on the ‘retaining walls lennox head’ target keyword, which has moved up four spots to 17th. March will see us shift our focus to the ‘retaining walls eltham’ target keyword so it improves in ranking.

SEO Analysis

Manager

March brings mixed but still favourable results for the campaign, particularly in terms of website traffic. User visits saw a fantastic 36.2% rise, with notable peaks near the end of the month. Half of our users arrived via organic (SEO) channels, and average session duration has gone up by a pleasing 75.2%! The average SEO rank did experience a minimal setback, dropping by 0.7%, although it remains within the top 10. We also sustained our keywords on the first page of Google’s search results. In March, our on-page optimisations focused on the ‘retaining walls byron bay’ target keyword, which currently ranks 16th. We expect to see the keyword move up in rankings in the coming weeks. In April, we will turn our focus to the ‘retaining walls lismore’ target keyword to move it into the top 10 spots on Google.

SEO Analysis

• 22 keywords ranking in top 4-10 (first page) results
• Keyword ‘excavation byron bay’ ranking in 4th position (first page)
• Keyword ‘bobcat hire lismore’ ranking in 6th position (first page)
• Keyword ‘bobcat hire byron bay’ ranking in 5th position (first page)
• In March, we completed on-page optimisation focusing on keyword ‘retaining walls byron bay’ and we expect improvement in its ranking in the coming weeks.
• Through the month of April, we plan to focus our on-page optimisation on the keyword ‘retaining walls lismore’ to boost it from second to the first page of Google search results.