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Southern Excavations – January 2022 Monthly Report

Feb 7, 2022

Manager

January was a month of highs and lows for the campaign, although some aspects were still favourable! We did see another major drop in user traffic, but the overall trend had several high points. The month also ended on a pleasing upward note. Moreover, over half the users arrived through organic (SEO) channels, and spent a significant amount of time on the site. This signals that our content is relevant to their searches. On the SEO front, we saw a small but welcome increase in the site’s average ranking, up by 0.4%. We saw some keywords drop from the top 3 spots, but a large majority remain on the first page of Google’s search results. January saw us focus optimisations on the ‘excavator eltham’ target keyword, which now ranks 9th on Google’s first page. This February, we will shift to the ‘retaining walls lennox head’ to move it up in rankings.

SEO Analysis

  • 7 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 1st position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 2nd position (first page)
  • Keyword ‘retaining walls Eltham’ ranking in 18th position (second page)
  • In January, we completed on-page optimisation focusing on keyword ‘excavator eltham’.
  • Through the month of February, we plan to focus our on-page optimisation on the keyword ‘retaining walls lennox head’ to help bring it closer to the first page of Google search results.

    • Southern Excavations – December 2021 Monthly Report

    Jan 12, 2022

    Manager

    Please note, as in previous years, this months report (December 2021) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2022).