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Southern Excavations – November 2021 Monthly Report

Dec 7, 2021

Manager

November saw some setbacks to the campaign, although there were reasons for optimism. User traffic again dipped, but this time by a lower margin of just 3.3%. Average sessions, on the other hand, increased by 18.7%, and a significant majority of our users arrived through organic (SEO) channels – meaning our content is relevant to user searches. The site’s average SEO rank also dropped marginally by 4.0%, but a majority of our keywords remain on the first page of Google’s search results. Furthermore, we still have 12 keywords in the top 3 spots, with 4 holding the #1 rank. In December, we will focus our strategies on the ‘retaining walls brunswick heads’ target keyword to shift it closer to the #1 rank on Google.

SEO Analysis

  • 12 keywords ranking in top 3 (first page) results
  • 11 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 1st position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 3rd position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 2nd position (first page)
  • Keyword ‘retaining walls Eltham’ ranking in 20th position (second page), up from 30th position (third page) in the previous month.
  • In November, we completed on-page optimisation focusing on keyword ‘excavator lismore’ and we expect improvement in its ranking in the coming weeks.
  • Through the month of December, we will focus on the on-page optimisation for the keyword ‘retaining walls brunswick heads’ to help bring it closer to the #1 position in Google search results.

    • Southern Excavations – October 2021 Monthly Report

    Nov 5, 2021

    Manager

    October again saw mixed results for the campaign, but with several positives. The month did not continue September’s site traffic increase, instead dipping by 17.8%. We did see several high points, however, and the month ended on an upward note. Over half of users arrived through organic (SEO) channels, and again, all of them were new – a very favourable sight. The site’s average rank again dropped, although this time by a much smaller 1.5%. But the number of keywords in the top 3 spots increased – we have 11, with 4 of them holding the #1 spot. Almost all our keywords still remain on the first page of Google’s search results as well. October saw us focus our on-page optimisations on the ‘excavation eltham’ target keyword, which now ranks in 8th on Google’s first page. This coming month, we will focus on the ‘excavator lismore’ target keyword to push it towards the #1 spot.

    SEO Analysis

  • 10 keywords ranking in top 3 (first page) results
  • 14 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 1st position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 2nd position (first page)
  • Keyword ‘retaining walls Eltham’ ranking in 30th position (third page)
  • In October, we completed on-page optimisation focusing on keyword ‘excavation eltham’ which is ranking in 8th position (first page).
  • Through the month of November, we will focus on the on-page optimisation for the keyword ‘excavator lismore’ to help push it closer to the #1 position in Google’s results.