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Southern Excavations – September 2021 Monthly Report

Oct 7, 2021

Manager

September was a month of highs and lows for the campaign, though we did note several positives. User visits saw welcome recovery by 37.7%, and the overall trend peaked a few times across the month. A majority of our site visitors continue to arrive through organic (SEO) channels, and all of them were new – very pleasing! On the SEO side, we did see another 16.7% dip in the site’s average rank. Still, we have more keywords now in the top 3 spots, and almost all our keywords remain on the first page of search results. In September, we focused on our-page efforts on the ‘retaining walls Eltham’ target keyword, and we expect it to move through Google’s rankings in the coming weeks. October will then see us focus on the ‘excavation eltham’ target keyword, which currently ranks 24th, with the goal to move it closer to the top 10 spots in search results.

SEO Analysis

  • 8 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 2nd position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 2nd position (first page)
  • Keyword ‘retaining walls Eltham’ ranking in 17th position (second page)
  • In September, we completed on-page optimisation focusing on keyword ‘retaining walls Eltham’. We expect more ranking movements for this keyword in the coming weeks.
  • Through the month of October, we will focus on the on-page optimisation for the keyword ‘excavation eltham’ and push it closer to the first page of Google’s results.

    • Southern Excavations – August 2021 Monthly Report

    Sep 6, 2021

    Manager

    August saw a slowdown in the campaign’s performance, but with some positives to note. There was again a dip in site traffic, this time by 11.7%. A majority of those users did arrive through organic (SEO) channels, however, and the overall trend saw several peaks. SEO performance also dipped somewhat, with a 4.4% downward shift in the site’s average rank. However, the majority of our keywords still remain within the top 10 spots. More favourably, our August optimisations saw the ‘retaining walls lismore’ keyword move up from 20th to 17th position, and we hope to see more upward movement in the coming weeks. We will continue our on-page optimisations for this target keyword to push it closer to the top 10 spots of Google.

    SEO Analysis

  • 13 keywords ranking in top 3 (first page) results
  • 11 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 1st position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 6th position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 2nd position (first page)
  • Keyword ‘retaining walls Eltham’ ranking in 17th position (second page)
  • In August, we completed on-page optimisation focusing on keyword ‘retaining walls lismore’ which is ranking in 20th position (second page). We expect more ranking movements for this keyword in the coming weeks.
  • Through the month of September, we will continue to focus on the on-page optimisation for the keyword ‘retaining walls lismore’ and push it closer to the first page of Google’s results.