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Southern Excavations – May 2021 Monthly Report

Jun 9, 2021

Manager

May continues last month’s ups and downs in both website and SEO performance. There was again a dip in website visits, this time by 20%. More favourably, though, a large majority of users arrived through organic (SEO) searches, and almost all of them were new. We also saw a fantastic increase of over a thousand percent in average session duration, so users are finding our content relevant to their search! SEO performance is similarly mixed, as we saw a marginal 1.8% dip in overall SEO rank, but now have one more keyword in the top 3 spots of search results! That brings us to 15 in total, with 7 still in the #1 position. We sustained our 11 keywords in the top 4 to 10 spots as well, so almost all our keywords are on the first page of search results — very promising. The ‘retaining walls Eltham’ target keyword saw particularly fantastic performance, jumping from 40th all the way to 19th in the rankings. June will see us expand on our on-page strategies to recover site performance and see further progress in keyword SEO rankings.

SEO Analysis

  • 15 keywords ranking in top 3 (first page) results
  • 11 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 1st position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 2nd position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 1st position (first page)
  • In May, we completed on-page optimisation focusing on keyword ‘retaining walls Eltham’ which is now ranking in 19th position (second page), up from 40th (fourth page) position in the previous month. We expect more movements for this keyword in the coming weeks.
  • Through the month of June, we will continue to expand on-page efforts to boost the keyword ‘excavator eltham’ from its current 17th position ranking, closer to the first page of Google’s results.

    • Southern Excavations – October 2021 Monthly Report

    May 11, 2021

    Manager

    October again saw mixed results for the campaign, but with several positives. The month did not continue September’s site traffic increase, instead dipping by 17.8%. We did see several high points, however, and the month ended on an upward note. Over half of users arrived through organic (SEO) channels, and again, all of them were new – a very favourable sight. The site’s average rank again dropped, although this time by a much smaller 1.5%. But the number of keywords in the top 3 spots increased – we have 11, with 4 of them holding the #1 spot. Almost all our keywords still remain on the first page of Google’s search results as well. October saw us focus our on-page optimisations on the ‘excavation eltham’ target keyword, which now ranks in 8th on Google’s first page. This coming month, we will focus on the ‘excavator lismore’ target keyword to push it towards the #1 spot.

    SEO Analysis

  • 10 keywords ranking in top 3 (first page) results
  • 14 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 1st position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 2nd position (first page)
  • Keyword ‘retaining walls Eltham’ ranking in 30th position (third page)
  • In October, we completed on-page optimisation focusing on keyword ‘excavation eltham’ which is ranking in 8th position (first page).
  • Through the month of November, we will focus on the on-page optimisation for the keyword ‘excavator lismore’ to help push it closer to the #1 position in Google’s results.