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Southern Excavations – April 2021 Monthly Report

May 10, 2021

Manager

April saw a month of peaks and dips for the SEO campaign overall. We have noted a dip of 10.3% in website visits through the month. More optimistically, though, over half our users arrived through organic (SEO) searches! We also increased our keywords in the top 3 spots, with 14 keywords now positions at the top of the first page of results and 7 of those actually secured in the #1 rank. There are a further 11 keywords in the top 4 to 10 spots, so an overwhelming majority of our keywords remain on the first page of search results! We will now expand our on-page strategies to boost the ranking of the ‘retaining walls eltham’ target keyword, and recover site traffic and SEO ranking.

SEO Analysis

  • 13 keywords ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 1st position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 3rd position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 1st position (first page)
  • Through the month of May, we will continue to expand on-page efforts to see the ranking for the keyword ‘retaining walls eltham’ make its way from the current 40th position ranking, closer to the first page of Google’s results.

    • Southern Excavations – March 2021 Monthly Report

    Apr 9, 2021

    Manager

    The site has seen a welcome recovery in user traffic throughout March, with a small but promising 6.8% increase in user traffic and a fantastic 154.8% increase in average session duration. With that said, we have noted heavy fluctuations throughout the month. Still, almost all users arrived through organic (SEO) searches, with 62 in total (60 new), which is grounds for optimism. Keyword performance has been mixed, as the site saw a 2.7% drop in average SEO rank but has sustained 12 keywords in the top 3 spots. We also still have 6 keywords holding the #1 position. There are a further 14 keywords in the top 4 to 10 spots, which means almost all our keywords are on the first page of search results — very promising! Throughout April, we will continue our off-page strategies so we can sustain keyword performance and boost the Lismore keywords to the #1 spots.

    SEO Analysis

  • 11 keywords ranking in top 3 (first page) results
  • 14 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 1st position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 2nd position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 1st position (first page)
  • Through April, we will continue to utilise the off-page strategy to see the rankings for the Lismore keywords make their way closer to the 1st position in search results while also defending our achieved Byron Bay rankings in their #1 positions.