Southern Excavations – February 2021 Monthly Report
Manager
February has unfortunately not seen the continued positive trend in results since January, with a minor 21.5% decrease in traffic. The overall trend is also of some concern, with spikes in activity towards the middle of the month but an overall fluctuating trend. Still, over half our user visits arrived through organic (SEO) channels, with 51 in total and 43 new, which is promising! The site’s average SEO ranking has dropped marginally, but it still ranks at a fairly high 6.5. Keyword performance has also been mostly stable — we have 12 keywords in the top 3 spots, and 6 still holding the #1 spots. A further 11 keywords sit in the top 4 to 10 spots, meaning a favourable majority of our keywords are on the first page of search results. In March, we will implement off-page strategies to recover the dip in traffic and boost the performance of the Lismore target keywords.
SEO Analysis
Southern Excavations – January 2021 Monthly Report
Manager
January has seen a welcome rise in traffic on the website, with a 78.8% increase in user visits. Approximately half the user visits were tracked from organic (SEO) searches, and all of them were new to the website, which is promising! Session duration has decreased slightly, so we hope to stabilise and improve site performance over the next month. SEO performance is mostly steady, with just a marginal 0.9 dip in average ranking. Keyword performance has also been stable, with 13 words now in the top 3 positions and six still holding the #1 spot. There are a further 10 keywords in the top 4 to 10 spots, so a large majority of the target keywords are in the first page of search results which is fantastic to see. This February, we will continue the off-page optimisations to boost the performance of the ‘bobcat hire lismore’ target keyword so it can return to the top 3 in search results.