Manager Analysis

In November, the SEO campaign exhibited notable success, with 7 keywords securing positions in the top 3 results, and an additional 18 keywords ranking impressively in the top 4-10 results on the first page of search engines. Particularly noteworthy were the achievements in local searches, with keywords like ‘bobcat hire Brunswick Heads,’ ‘bobcat hire Byron Bay,’ ‘retaining walls Bangalow,’ ‘retaining walls Brunswick Heads,’ and ‘retaining walls Lennox Head’ all claiming the coveted 1st position on the first page.

Moreover, ‘bobcat hire Byron Bay’ and ‘retaining walls Lennox Head’ secured 1st positions, while ‘bobcat hire Lennox Head,’ ‘excavation Bangalow,’ and ‘excavation Lennox Head’ claimed respectable 4th positions. ‘Excavation Byron Bay’ secured a commendable 5th position.

The SEO strategy for November primarily focused on off-page optimisation, utilising Google entity stacking to enhance authority across various Google platforms and services. This approach successfully built a network of high-quality backlinks, positively impacting search rankings, and improving website visibility and credibility. Looking ahead to December, the campaign will prioritise the addition of fresh content and location-specific SEO pages for ‘excavation,’ aiming to further solidify relevance and authority in target locations.

SEO Analysis

• 7 keyword ranking in top 3 (first page) results
• 18 keywords ranking in top 4-10 (first page) results
• Keyword ‘bobcat hire Brunswick Heads’ ranking in 1st position (first page)
• Keyword ‘bobcat hire Byron Bay’ ranking in 1st position (first page)
• Keyword ‘retaining walls Bangalow’ ranking in 1st position (first page)
• Keyword ‘retaining walls Brunswick Heads’ ranking in 1st position (first page)
• Keyword ‘retaining walls Lennox Head’ ranking in 1st position (first page)
• Keyword ‘bobcat hire Lennox Head’ ranking in 4th position (first page)
• Keyword ‘excavation Bangalow’ ranking in 4th position (first page)
• Keyword ‘excavation Lennox Head’ ranking in 4th position (first page)
• Keyword ‘excavation Byron Bay’ ranking in 5th position (first page)
• In November, the SEO campaign focused on off-page optimisation through Google entity stacking to leverage the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.
• Through December, the SEO campaign will prioritise adding fresh content and SEO location pages for ‘excavation’ to gain more relevance and authority for these service keyword in the target locations.

Manager Analysis

In October, the SEO analysis revealed significant improvements in keyword rankings and on-page optimisation efforts. Eight keywords secured coveted positions in the top 3, guaranteeing visibility on the first page of search results. An additional 19 keywords earned placements in the top 4-10, solidifying their presence on the first page.

Notably, the keywords ‘bobcat hire Brunswick Heads,’ ‘bobcat hire Byron Bay,’ ‘retaining walls Bangalow,’ and ‘retaining walls Brunswick Heads’ all achieved the first position on the first page, marking substantial advancements from their previous fourth-place positions.

The keyword ‘bobcat hire Lennox Head’ secured a prominent first-page ranking, while ‘retaining walls Lennox Head’ closely followed in the second position. ‘Excavation Byron Bay’ and ‘Excavation Bangalow’ ranked fourth, while ‘Excavation Lennox Head’ captured the fifth position on the first page.

To further enhance SEO, the focus in October centered on on-page optimisation for the ‘bobcat excavation’ keyword. Expectations are high for its improved ranking in the weeks ahead. Looking forward to November, the SEO campaign will shift towards off-page optimisation, harnessing Google’s platforms and services to construct a network of high-quality backlinks and strengthen website credibility and visibility.

SEO Analysis

• 8 keyword ranking in top 3 (first page) results
• 19 keywords ranking in top 4-10 (first page) results
• Keyword ‘bobcat hire Brunswick Heads’ ranking in 1st position (first page)
• Keyword ‘bobcat hire Byron Bay’ ranking in 1st position (first page), up from 4th position (first page) previously.
• Keyword ‘retaining walls Bangalow’ ranking in 1st position (first page), up from 4th position (first page) previously.
• Keyword ‘retaining walls Brunswick Heads’ ranking in 1st position (first page), up from 4th position (first page) previously.
• Keyword ‘bobcat hire Lennox Head’ ranking in 1st position (first page)
• Keyword ‘retaining walls Lennox Head’ ranking in 2nd position (first page)
• Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
• Keyword ‘excavation Bangalow’ ranking in 4th position (first page)
• Keyword ‘excavation Lennox Head’ ranking in 5th position (first page)
• In October, on-page optimisation focused on the keyword ‘bobcat excavation’. Its ranking can be expected to improve in the upcoming weeks.
• Through November, the SEO campaign will focus on off-page optimisation by leveraging the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.