Please note, as in previous years, this months report (December 2020) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2021).

Manager

November has again seen mixed results for the SEO campaign, with concerns regarding website traffic in particular. There was again a decrease in user visits by 6.7%, and traffic has heavily fluctuated throughout the month. There was a sharp upward trend near the end, though, which is promising and is something we hope to carry into December. The number of users arriving from organic (SEO) searches has increased, which is a welcome note, as they now comprise over half the users visiting the site. The SEO keywords are also still performing well, with a 3.5% increase in the average rank of the website. We also have 11 keywords now ranking in the top 3 spots on search results, with a further 13 in the top 4 to 10. Six of those keywords hold the #1 spot. This means a majority of our keywords are on the first page of search results, which we hope will help boost website traffic. For December, we will be using off-page strategies to hopefully recover user visits and see target keywords, including ‘bobcat hire lismore’, move closer to the #1 spot in search results.

SEO Analysis