Southern Excavations – July 2020 Monthly Report
Manager
The results for the month of July show positive growth for our SEO campaign. However, we have had a 28.4% decrease in site visitors for the month. Fortunately, our organic (SEO) channel remains to bring in the majority of these users. For our keyword rankings, there has only been minimal fluctuations in the rankings as only 1 of keywords ranking in the top 3 results have dropped to the top 4 to 10 positions of Google. These are indicators of stable SEO performance that can be further improved in the coming month. Our focus keywords are also performing well as most of them have solidified their positions on the first page of Google. We were also able to see the keyword ‘bobcat hire byron bay’ rank in the top 1 position, a massive win for us for the month after our on-page optimisations through July! We expect to see more positive results for the coming month of August as we utilise on-page optimisations once again
SEO Analysis
Southern Excavations – June 2020 Monthly Report
Manager
The month of June has produced generally stable results with a lot of potential for the upcoming month. We are pleased to see a massive increase in the overall website traffic worth 44.3%. It is also positive to note that we were able to maintain the number of keywords we have in the top 3 positions of SEO rankings. However, it is important to acknowledge the 8.3% decline in keywords ranking in the top 4-10 positions of Google. Some of our targeted keywords have continued to secure their rankings on the first page of search results which has been positive, including the Byron Bay keywords. We can interpret this as a strong and stable SEO performance, however, we will be using a slightly more aggressive approach in the coming month of July. Our strategy will utilise on-page optimisations specifically for the targeted Byron Bay keywords to move up within the top 3 rankings.