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Southern Excavations – July 2023 Monthly Report

Aug 7, 2023

Manager Analysis

In July, the SEO campaign showed significant progress for the targeted keywords. The team achieved an impressive milestone with one keyword ranking in the top 3, securing a coveted position on the first page of search results. Additionally, 23 keywords obtained rankings within the top 4-10 positions on the first page, indicating positive traction and increased visibility. Notably, specific keywords like ‘retaining walls Lennox Head’ secured an outstanding 2nd position on the first page, while ‘excavation Byron Bay,’ ‘bobcat hire Byron Bay,’ and ‘retaining walls Bangalow’ all achieved respectable 4th positions on the first page. ‘Retaining walls Brunswick Heads’ followed closely in the 5th position, and ‘excavation Lennox Head’ claimed a respectable 7th position on the first page.

July’s on-page optimisation efforts targeted the keyword ‘excavator Brunswick Heads,’ with expectations of continued improvement in its ranking in the coming weeks. Moving forward, the team plans to focus on off-page optimisation strategies in August. This will include utilising map embeds from Google Maps, which serve as high-quality outbound links. These strategies have the potential to enhance the site’s overall authority and reliability, ultimately contributing to further SEO success.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘retaining walls Lennox Head’ ranking in 2nd position (first page)
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Bangalow’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Brunswick Heads’ ranking in 5th position (first page)
  • Keyword ‘excavation Lennox Head’ ranking in 7th position (first page)
  • In July, on-page optimisation focused on the keyword ‘excavator Brunswick Heads’. Its ranking can be expected to improve in the upcoming weeks.
  • Through August, the SEO campaign will focus on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.

    • Southern Excavations – June 2023 Monthly Report

    Jul 7, 2023

    Manager Analysis

    The SEO campaign for the month of June yielded positive results, with notable achievements in keyword rankings. Five keywords successfully secured positions within the top 3 results on the first page, while an additional 19 keywords obtained rankings within the top 4-10 range. Notable accomplishments include ‘excavation Lennox Head’ claiming the 1st position, ‘retaining walls Brunswick Heads’ ranking 2nd, and ‘excavation Byron Bay’ and ‘bobcat hire Byron Bay’ both securing 4th positions on the first page.

    The primary focus in June was off-page optimisation, utilising citations to enhance the website’s visibility, credibility, and presence on Google. Looking ahead to July, the SEO campaign will shift its focus to on-page optimisation, specifically targeting the keyword ‘excavator Brunswick Heads.’ Despite its relevance and potential, this keyword has yet to gain a strong foothold in the rankings. The objective is to improve its competitive edge organically and secure a position on the first page of Google search results.

    SEO Analysis

  • 5 keyword ranking in top 3 (first page) results
  • 19 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation Lennox Head’ ranking in 1st position (first page)
  • Keyword ‘retaining walls Brunswick Heads’ ranking in 2nd position (first page)
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Bangalow’ ranking in 5th position (first page)
  • Keyword ‘earthmoving Lennox Head’ ranking in 8th position (first page)
  • In June, the SEO campaign focused on off-page optimisation using citations to improve the site’s visibility, credibility, and Google presence.
  • Through July, the SEO on-page optimisation will focus on the keyword ‘excavator Brunswick Heads’ as it has yet to gain a strong footing in the rankings. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results.