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Southern Excavations – May 2023 Monthly Report

Jun 7, 2023

Manager Analysis

Throughout the month of May, the SEO campaign yielded favourable results with a number of keywords achieving prominent rankings. Four keywords successfully secured positions within the top 3 results on the first page, while an additional 18 keywords claimed spots within the top 4-10 range.

Notably, the keyword ‘retaining walls Bangalow’ excelled by capturing the 1st position on the first page, demonstrating its strong performance. Similarly, ‘excavation Lennox Head’ achieved the 2nd position, further enhancing the campaign’s success. Other keywords that achieved favourable rankings included ‘retaining walls Brunswick Heads’ in the 5th position, ‘excavation Byron Bay’ and ‘bobcat hire Byron Bay’ both ranking in the 4th position, and ‘earthmoving Lennox Head’ in the 8th position on the first page.

The on-page optimisation efforts in May focused on the keyword ‘excavation Eltham,’ with the expectation of improved rankings in the near future. Moving forward into June, the SEO campaign will emphasise off-page optimisation strategies, employing a local citations strategy to enhance the site’s visibility, credibility, and overall Google presence by acquiring reputable backlinks.

SEO Analysis

  • 4 keyword ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘retaining walls Bangalow’ ranking in 1st position (first page)
  • Keyword ‘excavation Lennox Head’ ranking in 2nd position (first page)
  • Keyword ‘retaining walls Brunswick Heads’ ranking in 5th position (first page)
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘earthmoving Lennox Head’ ranking in 8th position (first page)
  • In May, on-page optimisation focused on the keyword ‘excavation Eltham’. Its ranking can be expected to improve in the coming weeks.
  • Through June, the SEO campaign will focus on off-page optimisation using local citations strategy to improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.

    • Southern Excavations – April 2023 Monthly Report

    May 5, 2023

    Manager Analysis

    In April, the SEO campaign for Southern Excavations aimed to improve the site’s authority and Google presence through off-page optimisation, which yielded positive results. The campaign achieved 5 keywords ranking on the top 3 spots of Google’s search engine results page (SERP) and 19 keywords ranking in the top 4-10 positions. The keyword ‘retaining walls Brunswick Heads’ ranked in the 2nd position (first page), while ‘excavation Byron Bay’ ranked 4th, up from the 8th position (first page) in the previous month. ‘Bobcat hire Byron Bay’ ranked 4th, and ‘earthmoving Lennox Head’ ranked 6th, up from 9th position (first page) in the previous month. ‘Retaining walls Byron Bay’ ranked in the 10th position (first page), up from the 12th position (second page) in the previous month. In May, the SEO campaign will focus on on-page optimisation for the keyword ‘excavation Eltham’, which has a medium to a high level of competition and significant monthly search volume, with the goal of bringing it to the first page of Google’s SERP.

    SEO Analysis

  • 5 keyword ranking in top 3 (first page) results
  • 19 keywords ranking in top 4-10 (first page) results
  • Keyword ‘retaining walls Brunswick Heads’ ranking in 2nd position (first page)
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page), up from 8th position (first page) in the previous month.
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘earthmoving Lennox Head’ ranking in 6th position (first page), up from 9th position (first page) in the previous month.
  • Keyword ‘retaining walls Byron Bay’ ranking in 10th position (first page), up from 12th position (second page) in the previous month.
  • In April, the SEO campaign focused on off-page optimisation with the goal of gaining more site mentions to improve the site’s authority and Google presence.
  • Through May, the SEO on-page optimisation will focus on the keyword ‘excavation Eltham’. The goal is to bring it onto the first page of Google search results.